Global Events Producer

Visually-oriented and results-focused Events Producer, capable of commanding organizational branding efforts and developing memorable events that increase product awareness and drive revenues.  Possesses more than 20 years of experience spearheading complex and effective projects including traveling tours, retail displays, websites, experiential displays, art shows, trade shows, concerts, and custom programs. Demonstrates ability to meet client objectives while adhering to budget and time constraints. An effective communicator, drives relationships with clients, vendors, and team members to promote a synergistic approach to project fulfillment.

AREAS OF EXPERTISE& TECHNICAL SKILLS

• Events Management
  
• Business Development
  
• Motivational Leadership
  
• Revenue Generation
  
• Experiential Event Development
  
• Budgeting & Cost Reduction
  
• Vendor Management
  
• Special Construction Methods
  
• Social Integration
  
• Strategic Analysis
  
• Project Management
  
• Communication
  

PROFESSIONAL EXPERIENCE

HIGH CONTRAST LLC, New York, NY                           October 2022

Owner

Experiential production company that shows and tells. 

GHOST EXPERIENTIAL/ GHOST LOGISTICS, New York, NY                           July 2017- October 2022

Owner

Experiential production company producing cutting edge activations, conversions of raw spaces, detail design, and tour planning.  Clients include: Anomaly, Mischief, Chobani, Barton F. Graf, Unit 9, Alto, Glitter Burn, Sid Lee, DS Productions. 

RONIN WAYS, New York, NY                           July 2016- Dec 2017

Owner

Experiential production company focusing on detail planning, and activation strategies.  Creative Concept Development and Refinement, Scoping and Project Evolvement, Project Planning, Project Management, Team Building,Contract Negotiation, Budget and Financial Management, Resource Management,Experiential and Interactive Design and Production, Digital to Public User Experience. Clients include: Arnold Brand Promotions, Image Media: Dom Perignon, Exposure: Reebok, Sid Lee: Izze Soda. 

MAGNETIC COLLABORATIVE, (Formerly Jack Russell Group) New York, NY        June 2012 – July 2016

Senior Project Manager

Administered a yearly budget of $2-3MM and drove successful events with high yield profitability. Developed campaigns with powerhouse clients across the corporate spectrum, and managed project life-cycles including timelines, logistics, appropriate talent, detail drawings, activation functionality and sub-contractors as needed.  Clients included: Arnold Brand Promotions, Atmosphere Proximity, BBDO, Deloitte Digital, Facebook, Google, Hulu, Momentum, Netflix, Proof, Spotify, Tumblr, Twitter, Yahoo,  and YP.

JACK RUSSELL GROUP, New York, NY        September 2007 – June 2012

VP Account Services

Established a client services protocol tailored to attract and retain a dynamic range of customers seeking highly effective brand management strategies, and managed individual projects from inception to execution. Consulted with clients to ascertain needs, developed presentations, coordinated staff and subcontractors, and secured contracts through effective negotiation. Increased revenues $1-2MM per year and oversaw client relationships with AMG, Arnold Brand Promotions, Board of Elections NY, Clinique, Digitas, Erwin Penland, New Balance, Proof, Rice McVaney, and R/GA.

MSL PRODUCTIONS, New York, NY      April 2004 – September 2007

Sr. Account Manager

Sourced, attracted and retained a multifaceted client base which boosted company revenues to more than $1MM per year, realizing high profitability on each event.  Projected managed each event, overseeing estimation, project development, staffing, and team development.  Procured highly successful campaigns for AMG, Arnold, Burson Marstellar, Clinique, Digitas, Erwin Penland, Microsoft, and New Balance.

EDUCATION &TRAINING

Bachelor of Arts – English Literature and Studio Art, Vassar College

Select Achievements:

Reebok Classics in the Courtyard

• First pop-up apparel store on Bourbon Street
• Concert, Venue, Party, Promotion, Branding, Production and Activaiton
• Contracted and secured relationships with subcontractors and venue usage rights.
  
• Lead (2) teams of Brand Ambassadors through multi day activaitons with talent
  
• Filled to capacity activation from start to finish n four weeks

Deloitte Digital SXSW’16

• Contracted and secured relationships with subcontractors and venue usage rights.
  
• Developed a vanguard multi-sensory experience to include interactive 4-channel swing set, a tactile music machines, dynamic street sculptures, and a Doppler in-ear experience.
  
• Created a crowd-pleasing event space that featured signature alcoholic drinks, and custom catered menu.
  

Hulu’s SeinfeldApartment

• Recreated the apartment from Seinfeld set on a strict 4-week turnaround from scouting to client turnover; reproducing set pieces and walls, etc. from photographs and floor plans.
  
• Designed and built a user-experience for attendees which delighted fans and encouraged them to act out their favorite episodes.
  
• Project received numerous accolades and write ups from major publications, national television and was the Silver Winner of the Event Marketer Best Consumer Environment.
  
• As a result of ROI Hulu engaged the team to reproduced the experience in Los Angeles incorporating Festivus elements into the launch.
  

Arnold Brand Promotions Ocean Spray Bog

• Produced a 10-year running traveling cranberry bog featuring one ton of cranberries, live plants, a four story inflatable cranberry, a text waterfall, educational displays, sampling and a pick-up trucknamed “Earl”.
  

Netflix “ArrestedDevelopment” Banana Stand

• Recreated the Frozen Banana Stand from the show, including customized frozen chocolate bananas, costumes and design elements.
  
• Event was so successful, that die-hard fans continued to wait in line for the experience even when banana treats were exhausted.
  

BBDO GE-SXSW/Quirky Night of Invention

• Developed a multi-visual project including afirst-of-its kind SXSW live-streaming broadcast of Quicky’s Eval and theprogram Star Talk starring Bill Nye, Andy Samberg, Jenny Slate and EugeneMirman. 
• Transformed the venue – which was under renovation – into a “live studio” in less than 24 hours, with limited resources and a skeleton crew.